Dr. Sheena Das

Assistant Professor

 

Academic Qualifications

1. M.Com: University of Calicut, Govt. Victoria College, Palakkad- 2011
2. B.Ed: University of Calicut-Bharatheya Vidyanikethan- 2013
3. M.Phil: Bharathiyar University, Sree Narayana Guru College Coimbathore- 2015
4. MBA: Madurai Kamaraj University- 2017
5. Ph.D: University of Madras, Loyola College Chennai- 2017

Total Teaching Experience

• Assistant Professor - Department of Commerce, St. Xavier's College, Thumba- 2021 onwards.
• Guest Lecturer - Department of Commerce, Sreekrishnapuram V T Bhattathirippad College- 6years

Achievements and Awards

1. Qualified NET in 2012, 2017 and 2018
2. Qualified SET in 2012

Journals / Articles Published

1. Digital marketing mix of Flipkart: An overview. ISSN-2231-1009.
2. Reaching the Unreached : Bancassurance in Jan Dan Yojana. ISBN 978-93-84743-28-4
3. Banking promotional E-mails : Perspective Analysis. ISBN 978-81-8411-567-3
4. Impact of Telecom Commercial Communication Customer Preference (13 thAmmendment) Regulation on customers Amenity. ISBN 978-81-8411-567-3
5. Banker’s perception towards PMJDY as a tool for financial inclusion. ISBN 978-93-85105-30-2
6. Banking on gold : Gold monetization ISBN 978-93-85105-19-7
7. A case study on Canara Bank Rural Self Employment Training Institute. ISBN 978-8192839516
8. Managerial Competency Mapping in Private Sector Bank: A Gap Analysis. ISBN 978-81-926618-7-2
9. Perception Towards GST Among Emerging Entrepreneurs. ISSN-2349-5162
10. Influencing Factors on The Entrepreneurial Intention with Reference to Women in Chennai City. ISSN: 2249-2496
11. Digital Technologies for Financial Inclusion in the banking Sector. ISSN: 2321-9637

Conference / Seminar / Workshop / Training Programmes attended (last 5 years) - Academic & General

1. E-perception and e- satisfaction-International Paper Presentation Cyber entrepreneurship: a new vista for empowering women entrepreneurs with special reference to clothing mercantile-International Paper Presentation
2. Jan Dhan- Aadhaar- Mobile (JAM) Trinity for Financial Inclusion in the banking Sector- National Paper Presentation
3. Canara Bank Rural Self Employment Training Institute- Palakkad- A case study.-National Paper Presentation
4. Bancassurance in Jan Dan Yojana-National Paper Presentation
5. Role of Telecom Commercial Communication Customer Preference Regulation on customer satisfaction-National Paper Presentation
6. Competency Mapping in identifying key competencies-National Paper Presentation
7. Banker’s perception towards PMJDY as a tool for financial inclusion-- National Paper Presentation
8. Bank Marketing: Evolution in Cyber Age-National Paper Presentation
9. Banking on Gold: Gold Monetization-National Paper Presentation